Where does social media live in your organization? According to Nathan McDonald, the answer might indicate how far along your company is in the process of integrating social into the organization. McDonald’s post on Mashable Business describes the 3 Stages of a Company’s Social Integration: 1. Develop channels. At this stage, “organizational goals for social …More
Gamification gains traction as a serious business innovation
In his recent post on smartplanet.com, independent technology analyst, Joe McKendrick, talks about gamification’s new role with gathering user behavior data “Gamification — the application of gaming approaches to addressing business problems — is now a big part of business computing.” According to a report from Deloitte Consulting seven out of ten Global 2000 businesses …More
Tablets replacing smartphones for video viewing
According to a recent report by comScore, Inc. tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared …More
CW Radio #27: Social media provide new opportunities for IR communication, an interview with Jeff Corbin
Social media provide an optimal way for public companies to be transparent, interact with investors and add color to their organization’s stories. In this interview, Jeff Corbin, CEO of KCSA Strategic Communications, discusses his article in the May issue of CW Bulletin and outlines the tremendous benefits social media bring to investor relations communication. Drawing …More
CW Radio #24: Vibrant online communities, an interview with Kay Corry Aubrey
Collaborative online communities can transform the way people work, and the way they communicate. In this interview, researcher Kay Corry Aubrey, founder of Usability Resources, highlights the findings of the latest IABC Research Foundation study on how these communities work, what they can accomplish, and how to ensure their success. Her article in the March-April …More
