Five Key Reasons the Website Failed Miserably and Why the Blame Game Never Works The U.S. political landscape has never looked more divisive than it has the past few months. But there’s one thing both sides can agree upon: The colossal failed attempt to launch HealthCare.gov. And rather than putting a laser focus on fixing …More
Crafting an effective social media policy
According to the 2013 Professionalism in the Workplace Study, HR professionals have reported increases in IT abuses over the last five years. These abuses include excessive tweeting and use of Facebook. More and more organizations are grappling with how to manage employees who are spending increasingly more time and sharing, commenting and liking every aspect …More
How much is a picture worth?
It turns out a picture is worth a lot actually. According to a recent study conducted by L2 Think Tank in New York, Instagram has become a critical way for brands to engage with consumers. The study found Instagram registers 18 times the consumer engagement than that of Facebook and 48 times that of Twitter. …More
The Atlantic Wire turns to social news conversations as part of its editorial process
In an effort to build its audience, The Atlantic Wire announced that it will be using social conversations as a starting point for its editorial process. In this AdWeek article by David Taintor, The Wire editor Gabriel Snyder says of the organization’s new strategy that news is no longer just that which appears on the …More
Global communication measurement in the social era
With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, explains how communication measurement has evolved due to the rise of social media. …More
Reputation management for nonprofits
In this episode of CW Radio, Martha Muzychka, ABC, principal of Praxis Communications, talks with Executive Editor Natasha Nicholson about managing reputation threats in the age of social media. Muzychka explains how reputation management is different for nonprofits compared to for-profit companies, and shares the common mistakes nonprofits make when handling crises. http://cw.iabc.com/files/2013/05/Martha-Muzychka.mp3Podcast: Play in …More
Protecting your reputation in an unforgiving online world
In this episode of CW Radio, Joe Strupek, assistant vice president of public affairs at State Farm Insurance Companies, talks with Executive Editor Natasha Nicholson about online brand and reputation management. He compares the rules of conduct on the Web to the American “Wild, Wild West,” and shares what individuals and businesses can do to …More
Study reveals the connection between social media use and trust in the workplace
In this episode of CW Radio, Ed Moran and Francois Gossieaux, co-founders of Human 1.0, talk with Executive Editor Natasha Nicholson about findings from the Social Workplace Trust Study, a study that was led by Human 1.0 in partnership with IABC, the Society for New Communications Research, and Great Place to Work. They explain …More
When your reputation is under attack: managing threats in a digital world
In this episode of CW Radio, Richard Torrenzano, CEO of The Torrenzano Group and co-author of Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks, talks with Executive Editor Natasha Nicholson about online reputation attacks, or what he refers to as “digital assassination.” Torrenzano discusses how technology has changed the way companies’ reputations …More
Study points to new roles for communication professionals
The latest Communication and Public Relations Generally Accepted Practices (GAP) study from the University of Southern California, Annenberg, found that core responsibilities in communication and public relations are expanding with the wider adoption of social media and measurement. In this CW Radio interview, CW Executive Editor Natasha Nicholson talks with Burghardt Tenderich, Ph.D., associate professor at USC …More
