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4 Keys to Turning Your Social Media Metrics into Actionable Insights

4 January 2017 by Jay Shemenski Leave a Comment

4 Keys to Turning Your Social Media Metrics into Actionable Insights

After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking that the impact of the information gleaned can get lost. The data from analytics and metrics reports may lead to observations, …More

Why success in digital marketing requires play

2 November 2015 by Caroline Cornell 1 Comment

Why success in digital marketing requires play

Each year brings a new suite of digital channels for reaching your audience. With change constantly happening, how can you keep up? According to Stephenie Rodriguez, CEO of digital marketing firm Mighty Media Group, it’s quite simple: play. In a recent interview with CW Radio, she tells us that the only way to understand where …More

Stop chasing fans and followers: How to use analytics to drive social engagement

17 July 2015 by Caroline Cornell Leave a Comment

Stop chasing fans and followers: How to use analytics to drive social engagement

If your approach to social media consists of blindly pushing content to each of your channels, hoping something will stick, it’s time to look deeper. In an interview with Nicole Matejic, author of Social Media Rules of Engagement, she encourages communicators to regularly review their analytics to create a smarter social strategy. She relates social …More

Analyzing communication with Jim Sterne

12 May 2015 by IABC Ottawa's The Voice Leave a Comment

Analyzing communication with Jim Sterne

Tina Barton sits down with Jim Sterne, founder of the eMetrics Summit and chairman of the Digital Analytics Association. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate …More

Creating social video with Mark Campbell

5 May 2015 by IABC Ottawa's The Voice Leave a Comment

Creating social video with Mark Campbell

Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands and organizations such as TD Bank, FedEx, Warner Bros., Metrolinx, Waterfront Toronto and Real Estate Council of Ontario. This podcast is an …More

How to attract a huge following on social media: Tips from Guy Kawasaki

27 April 2015 by Caroline Cornell Leave a Comment

How to attract a huge following on social media: Tips from Guy Kawasaki

Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently.

Framing the collaboration conversation

3 September 2014 by Caroline Cornell Leave a Comment

Framing the collaboration conversation

In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.  

Rethinking Mobile: The Integration of Digital Reality

8 August 2014 by Caroline Cornell Leave a Comment

Rethinking Mobile: The Integration of Digital Reality

Think marketing to mobile devices will be your biggest marketing concern in the future? Think again. According to Mike Walsh, digital futurist and CEO of the innovation research lab Tomorrow, our understanding of mobile will soon drastically change. In an interview with CW Executive Editor Natasha Nicholson, Walsh explains the importance of understanding your consumers’ …More

Release Control of the Corporate Narrative—and Reap the Rewards

16 May 2014 by Caroline Cornell Leave a Comment

Release Control of the Corporate Narrative—and Reap the Rewards

Social media have made it impossible for corporate communicators to retain complete control of their messages. But is that so bad? According to Jonathan Champ, founder and chief consultant of Meaning Business, corporate communicators must change how they create and share content with employees, but by doing so they will find that their role is …More

The first Instagram ad debuts: What it means for brands

11 November 2013 by Amanda Aiello Leave a Comment

The first Instagram ad debuts: What it means for brands

Michael Kors was the first to launch a sponsored post on the photo sharing site, Instagram. And while the post appeared as any other photo in a feed, the debut of ads on Instagram has many brands wondering if the channel can work effectively as a paid ad platform. By most accounts, according to an …More

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CW February issue

WHEN BRANDS TAKE A STAND ON POLITICAL ISSUES

In a recent Weber Shandwick study, 63 percent of executives who reported working in companies with world-class reputations said companies should take a public stance on social or political issues. But what should companies and leaders consider before speaking out, and what are the potential pitfalls?

  • When Brands, and Leaders, Get Political
  • Be Credible, Be Consistent: Advice for CEOs on advocating for causes
  • Your Brand, Your Stand: 5 steps to prepare for societal crises
  • CW Observer Blog

    Business communication insights, innovations and perspectives

    Advocating for a free press: #CommChat recap

    Advocating for a free press: #CommChat recap

    23 January 2019 By Khyla Flores

    Best practices for building a strong brand: #CommChat recap

    Best practices for building a strong brand: #CommChat recap

    11 December 2018 By Khyla Flores

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