After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking that the impact of the information gleaned can get lost. The data from analytics and metrics reports may lead to observations, …More
Why success in digital marketing requires play
Each year brings a new suite of digital channels for reaching your audience. With change constantly happening, how can you keep up? According to Stephenie Rodriguez, CEO of digital marketing firm Mighty Media Group, it’s quite simple: play. In a recent interview with CW Radio, she tells us that the only way to understand where …More
Stop chasing fans and followers: How to use analytics to drive social engagement
If your approach to social media consists of blindly pushing content to each of your channels, hoping something will stick, it’s time to look deeper. In an interview with Nicole Matejic, author of Social Media Rules of Engagement, she encourages communicators to regularly review their analytics to create a smarter social strategy. She relates social …More
Analyzing communication with Jim Sterne
Tina Barton sits down with Jim Sterne, founder of the eMetrics Summit and chairman of the Digital Analytics Association. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate …More
Creating social video with Mark Campbell
Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands and organizations such as TD Bank, FedEx, Warner Bros., Metrolinx, Waterfront Toronto and Real Estate Council of Ontario. This podcast is an …More
How to attract a huge following on social media: Tips from Guy Kawasaki
Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently.
Framing the collaboration conversation
In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.
Rethinking Mobile: The Integration of Digital Reality
Think marketing to mobile devices will be your biggest marketing concern in the future? Think again. According to Mike Walsh, digital futurist and CEO of the innovation research lab Tomorrow, our understanding of mobile will soon drastically change. In an interview with CW Executive Editor Natasha Nicholson, Walsh explains the importance of understanding your consumers’ …More
Release Control of the Corporate Narrative—and Reap the Rewards
Social media have made it impossible for corporate communicators to retain complete control of their messages. But is that so bad? According to Jonathan Champ, founder and chief consultant of Meaning Business, corporate communicators must change how they create and share content with employees, but by doing so they will find that their role is …More
The first Instagram ad debuts: What it means for brands
Michael Kors was the first to launch a sponsored post on the photo sharing site, Instagram. And while the post appeared as any other photo in a feed, the debut of ads on Instagram has many brands wondering if the channel can work effectively as a paid ad platform. By most accounts, according to an …More
