Mobile implementations, such as employee apps, allow communication and HR professionals to communicate with and engage their employees more efficiently.
IABC Associate Editor Khyla Flores recently spoke to the director of client strategy with APPrise Mobile, Amy Jenkins, who says that employees have a desire to have access to information and feel connected to what is happening within the organization—and that mobile technology can help achieve that connection: “With the proliferation of mobile technology over the past few years, we recognized the opportunity that it could offer not only to help us distribute targeted information to employees instantaneously, but also to go beyond ‘need-to-know’ information and create engaging and accessible content that our employees truly desired.”
Khyla Flores: How has technology transformed the digital workplace?
Amy Jenkins: Whether we’re talking about the way companies are now organized, increasing work-from-home policies and opportunities, various platforms for employers to communicate with their employees, or peer-to-peer chats, tech has been at the forefront of it all. The use of technology and evolution of a digital workplace is key to companies staying connected to their employees.
Technology has also been a catalyst in changing the way we consume and distribute content in both a personal as well as a professional capacity. As a society, we have increasingly come to expect instant access to information, and the advent of social media has allowed us to do that on a mass scale. In some ways, the workplace is still behind in that sense—with many using email, posters, printed material and dated methods for their internal communication. Plus, more often than not, companies are more concerned with making news public or known to investors and news networks before sharing important information directly with employees....
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