When disaster strikes, how you communicate with your intended audience can have a direct impact on the safety and well-being of everyone involved. When developing an effective response plan, you have to look at the ways you address people when a crisis strikes. From automated phone calls to radio emergency signals, the way in which emergencies are communicated will vary depending on the system being used. For many companies, text messaging has become a way to send out alerts to the widest audience possible with speed and efficiency.
Know who you need to reach quickly
Text messaging can allow you to set up specific groups of individuals to receive a text message in the event of a specific type of emergency. You can target all of the people you need to reach out to so that your message only goes out to your intended audience. For example, if you are in charge of canceling school for the day, a text message sent out to parents who have signed up to receive cancellation notices is perfect. You will reach your intended audience without bothering others who may have signed up to receive additional information from you. Set up your target audience lists ahead of time so that you know who you need to reach out to when an emergency occurs.
Social media allow for immediate action
In the event of a crisis, social media can have a big impact. When you have worked hard to develop your brand on social media, it’s time to use the platform you have created to your advantage. If you need to reach out to your loyal customers for any reason, you can share a post on social media—for example, when a public relations crisis occurs....
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