How to build peer-like relationships with executives

Monty Hall was famous for giving Let’s Make a Deal contestants a choice between door #1 and #2. On the U.S. game show, contestants agonized over which door to choose. One door might open to a valuable prize or to something of little value (a “zonk”). Random chance ruled the day for costume-clad contestants, many of whom left the stage dejected and pining for fictitious door #3 containing riches beyond their wildest dreams.

Business can present a similar conundrum. If given the choice between marginalized (door #1) or circumvented (door #2), you would understandably hope for a door #3. In this scenario, door #3 would be home to respected, trusted, and peer-like.

While there may be no door #3 on Let’s Make a Deal, fortunately, there is in business.

In 10+ years within “big corporate,” I learned that a peer-like relationship with an executive doesn’t have to be the sole domain of long-tenured people. Professionals of all experience levels can use the truisms here to foster peer-like relationships with executives and, ultimately, develop highly credible advisory relationships.

1. Your brand matters as much to an executive as it matters to you. Executives spend considerable time cultivating their brand. Some do so quite intentionally, while others come to it more naturally. Either way, realize that their appreciation for a personal brand dictates, in-part, the amount of time granted to you and the perceived value of your presence.

2. Attendance is being taken. Most executives are keen monitors of team dynamic and participation. The simple act of being present tells an executive how much you share their vision and context and how willing you are to publicly dedicate yourself to each. If you don’t show,

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