There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing.
The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we must constantly nourish and exercise our creativity like a muscle.
Here are five ways to build habits and practices to spark and grow your creativity.
1. Be curious.
For my books and presentations on creativity, I’ve interviewed dozens of highly creative people in a variety of fields. And to a person, these individuals all share the common trait of curiosity. (In fact, they sometimes ask me so many questions that it’s easy to forget who is conducting the interviews!)
Curiosity is jet fuel for creativity. When we steadily explore and pay attention to the world around us, we feed our imaginations with insights and inspiration.
“People who are curious will develop themselves,” Mark Templeton, president of Citrix, an Internet software company, told The New York Times. “They’ll discover things, they’ll invent things.”
What you can do: Being relentlessly curious is a habit acquired with practice. Train yourself to stop, look and listen, whether you’re on the clock at work or out on the town at night. Be mindful of family and friends, customers and strangers. As Andy Warhol is often quoted as saying, “You need to let the little things that would ordinarily bore you suddenly thrill you.”
2. Be courageous.
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