New social media trends appear at a rate that seems capable of outpacing even the speed of trending topics on Twitter. Making year-end predictions in such a fast-paced environment is daunting. The only constant is that every passing year opens up new frontiers, making viewing, sharing and creating social content faster, better and easier.
What highlights should you watch out for in this ever-evolving space? Here are five things that I perceive will define the onward progress of social media in 2016.
1. Social news
In 2016, more and more news will be created and published on social media. Twitter’s new tab called “Moments” will see news unfolding on Twitter in real time. Facebook just introduced “Instant Articles” in 2015 and revolutionized publishing, giving news publishers the power to instantly push full-length articles to readers without leaving the app. And with notifications becoming one of the primary ways people access news, Facebook users will get their feed through a new news delivery service called “Notify.”
2. Social live streaming
Just one year after Twitter acquired Periscope in January 2015, the mobile live-streaming scene is hotter than ever. In 2016, social live streaming will go mainstream with products like “Facebook Live,” a new way to connect and interact with public figures on and through live videos, as they talk with their fans while fans comment on, like or share the video even as they watch a live broadcast. In-the-moment live-streaming apps like Blab and Snapchat may become the new hangout for live interviews, casual chats, debates, discussions, and live workshops.
3. Social commerce
Social media is poised to take the top spot in e-commerce referrals as the “buy”...
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