What would it be like to have 90% of your employees say they have a strong appreciation for their benefits? Better yet, what if 89% said they took healthy actions as a result of your communications? That’s exactly what happened recently at a large multinational company that focused on helping employees better understand their benefits and promote healthy behaviors. The key driver of this overwhelmingly positive feedback was the organization’s use of an interactive communication effort that applied gaming principles as part of its overall employee communication strategy.
Gamification, a term that describes the use of game thinking and gaming mechanics in non-game contexts, gives communication professionals many new ways to connect and engage with target audiences. And, the results are measurable.
But because social media and gaming techniques are still relatively new in the workplace—the latest Change & Communication ROI (CC ROI) report from Towers Watson shows that only 56% of employers report using social media to engage with employees—communication professionals find that they have to overcome many “perception” barriers, particularly among senior leaders. Here are just a few common myths about the use of gamification for business, and the facts that bust them.
Myth 1: Gamification is only about fun. It won’t change behaviors.
Myth busted: Gamification is about using fun, interactive activities to drive employee actions and desired behaviors that will help organizations reach their business goals.
Why do people play games? Because they enjoy entertaining challenges and they like to be recognized for their accomplishments. Companies use game mechanics to engage, educate and motivate employees, customers and even suppliers.
Organizations use badges and points to celebrate milestones and motivate players as they progress from one challenge to another....
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