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A guide to creating a great place to work

My company, Coupa, was recently named a “Great Place to Work” by the Great Place to Work organization. As the CEO, I’m both proud and humbled by this designation. Of course, I’m well aware that we are still a relatively small company and we face many challenges in keeping Coupa a great place to work as we grow.

While I don’t feel I’m in any position to give a tutorial on how to make your company a great place to work, I do get a lot of questions along those lines. I can certainly share what I think has worked as we’ve grown from nine employees to 900. I can also share where my inspiration comes from: an auto repair shop in Brooklyn that I happened on by chance nearly 20 years ago.

The broken tail light

Up until then, most of my experience with getting my car fixed was like this: You make an appointment to bring your car in, and fill out all this paperwork. You sit in a dirty, greasy, smelly office, drinking crappy coffee and waiting. Your car is never ready on time, it costs more than estimated, and you wonder if you’ve been ripped off.

For some reason I’ve now forgotten, my then girlfriend and now wife Kira and I had borrowed her mother’s car, and it had a broken tail light. We were driving down Neptune Avenue in Sheepshead Bay, and I spotted this shop, and thought, let’s just pull in and see if they have the part and maybe we can drop it off tomorrow.

I remember very distinctly what drew me to that shop. There were cars in the front, and on the side, and you could see people working on them.

...

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CW February issue

WHEN BRANDS TAKE A STAND ON POLITICAL ISSUES

In a recent Weber Shandwick study, 63 percent of executives who reported working in companies with world-class reputations said companies should take a public stance on social or political issues. But what should companies and leaders consider before speaking out, and what are the potential pitfalls?

  • When Brands, and Leaders, Get Political
  • Be Credible, Be Consistent: Advice for CEOs on advocating for causes
  • Your Brand, Your Stand: 5 steps to prepare for societal crises
  • CW Observer Blog

    Business communication insights, innovations and perspectives

    Advocating for a free press: #CommChat recap

    Advocating for a free press: #CommChat recap

    23 January 2019 By Khyla Flores

    Best practices for building a strong brand: #CommChat recap

    Best practices for building a strong brand: #CommChat recap

    11 December 2018 By Khyla Flores

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