|Copy deadline||Ad materials
|January||Media relations: Advocating for a free press
Free economies and a free press go together. We'll look at the value a free press provides for organizations—like providing transparency and reliable information on which to base decisions—and explore what communication professionals can do to support press freedom.
|28 Nov 2018||14 Dec 2018||21 Dec 2017|
|February||Executive communication in highly politicized environments
In a recent Weber Shandwick study, among executives who reported working in companies with world-class reputations, 63% favored companies taking a public stance on social or political issues. This issue will look at how to coach leaders on when and how to take a stand on political/social issues, the pitfalls of CEO activism and how to maintain a productive, inclusive tone that seeks consensus and solutions.
|14 Dec 2018||18 Jan||25 Jan|
|March||Diversity and inclusion: Building a stronger company
Diverse, inclusive workplaces are essential to business success. But how does a company achieve authentic representation without resorting to stereotypes? This issue examines how to define rubrics and criteria to evaluate diversity and inclusiveness, as well as best practices in language and visual representation.
|18 Jan||15 Feb||22 Feb|
|April||Digital trends: Voice search and beyond
How are developments like voice recognition technology changing the employment landscape? Or the marketing landscape? We’ll look at how the latest developments in technology are affecting the work of communication. (Note: This topic could change closer to the date of publication, to respond to the most recent developments.)
|8 Feb||8 Mar||15 Mar|
|May||Consumer activism: The risks and rewards to your company’s reputation
Trends like “buycotting”—showing support for a company’s stand on an issue by choosing to buy their products, rather than refusing to buy from companies whose stance you disagree with, require a different strategy. We'll look at how to take steps to mitigate the risk of reputational crises and address the challenges of consumer activism in highly politicized environments by listening to your customers, understanding their concerns and shaping communication to build trust, clarify and dispel myths.
|8 Mar||22 Mar||12 Apr|
|June||Artificial intelligence: What’s next and why you should care
According to a study conducted by MIT Sloan Management Review and The Boston Consulting Group, three-quarters of executives believe that artificial intelligence (AI) will enable their companies to move into new businesses, and roughly 85% believe AI will allow their companies to obtain or sustain a competitive advantage. We’ll look at how AI is maturing and what it means to your company and communication practice.
|22 Mar||19 Apr||10 May|
|July||Cracking the metrics of communication success
With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your communication activities. This issue looks at selecting what to measure and how, to best inform your work and demonstrate communication impact.
|19 Apr||24 May||14 Jun|
|August||Aligning content strategy with a changing media landscape
As the media landscape continues to diversify and evolve, how can communication professionals not only keep up but keep ahead? We'll look at how to balance personalization of content with reaching the broadest possible audience (i.e. how to break out of content bubbles), co-creating marketing content with stakeholders through social media, and making informed decisions about frequency, channels and format.
|24 May||22 Jun||19 Jul|
|September||Make your company change-ready
With dramatic, unpredictable change as a constant in business and technology, how can communication professionals help build resilient organizations and increase the resilience of employees in enterprise transformations?
|19 Jul||16 Aug||23 Aug|
|October||Shaping the consultant/client relationship
As more and more companies rely on a mix of consultants in the gig economy, how can you best build and maintain a corporate client base as an independent consultant? Or manage teams of consultants as an in-house practitioner?
|16 Aug||23 Aug||21 Sep|
|November||The looming risk of a cyber attack: Are you prepared?
Cyberattacks like data breaches are ever-more common, more damaging and more complex. This issue will look at the steps you can take to be prepared by keeping the lines of communication with IT leaders open and educating employees about cybersecurity, as well as how to recover trust following a cyberattack.
|23 Aug||27 Sep||18 Oct|
|December||The mutual benefits of being an effective adviser and coach
What exactly is the skill set for the role of being a strategic adviser? How can you move from being an order takers to a strategic communication advisers—what is the disconnect between these two roles? We'll look at how to be an adviser to all levels of an organization, not just the executive level, as well as how to train fellow communication professionals to ask what business problem needs to be solved.
|27 Sep||31 Oct||15 Nov|
Topics subject to change.
* All outlines for feature articles have been approved and complete line-up is set.
Please note that the deadlines above do not apply to CW Observer blog posts. CW Observer posts focus on a variety of communication topics, and are accepted on a rolling basis.