Every organization, small or large, is being confronted with reputational risks on a daily basis, but very few are adequately prepared. Threats now emerge at the click of a mouse, and can go viral around the world in seconds. Just ask United Airlines or Pepsi how quickly things can spiral out of control and cause …More
Managing Reputation in a Crisis with Brand Journalism
In the early digital age, communication practitioners helped birth the creation of the “dark site”: a text-heavy website pre-populated with crisis messaging. These sinister-sounding dark sites existed as shadows of corporate websites, to be activated by corporate or government organizations in crisis circumstances. In that age, the main channels of information about an incident were …More
Are You Prepared for an Online Crisis?
Your company could be worth billions, but your reputation is priceless. Yet a 2013 Accenture survey revealed that only 28 percent of corporate risk managers are prepared to deal with crisis. How would you rate your company’s preparedness, especially in the digital realm? The time to determine that isn’t in the moment. By preparing today, …More
6 Steps to a Positive, and Profitable, Online Reputation
Your reputation is what your business is built on. Well, that and a hefty dose of a marketable product or service. In the digital age, it’s often the case that prospective clients or customers will find your digital footprint and get to know you via social media, your website, email marketing, and videos long before …More
