The first and last paragraphs of business articles, reports, proposals and even emails can be interesting to write. When you’re just starting, your goals are still clear. And at the end, you’re eager to get the results you want, so you craft a compelling call to action or takeaway message. So far, so good. But …More
CW: Columns - Words at Work
Lynda McDaniel shows you how to keep your business writing clear and compelling.
Have you ever wondered how writers come up with all those attention-grabbing blogs, reports, newsletters, proposals—even e-mails? More than likely, they used one of the oldest methods for developing and inspiring your writing: deconstruction. This easy technique involves simply paying attention to what excites you as you read other people’s writing. Along the way, you’ll …More