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CW: Case Studies

Case study overviews by the creators of award-winning entries in IABC’s prestigious Gold Quill Awards program.

United Way Responds to Calgary Floods

4 February 2015 by Kate Smitko and Jeremy Klaszus Leave a Comment

United Way Responds to Calgary Floods

When a major flood hit Calgary, Alberta, on 21 June 2013, more than 100,000 people from Calgary and neighboring communities were evacuated after their homes were flooded, instantly creating a wave of need. United Way of Calgary and Area is the city’s only privately funded provider of human services, connecting vulnerable Calgarians to resources that …More

A Website Redesign Connects a Community

7 January 2015 by Joyce Lorenz Leave a Comment

A Website Redesign Connects a Community

When the city council of Eden Prairie, Minnesota, approved the expenditure of funds for redesigning the city’s 7‐year‐old website, the communication division sprang into action to strategically develop and implement an engaging, dynamic and useful website that would better reflect Eden Prairie’s brand.   The challenge Prior to the launch of its redesigned website in …More

Case Study: Campaign Increases Number of Much-Needed Bone Marrow Donors

1 December 2014 by Barry Huff Leave a Comment

Case Study: Campaign Increases Number of Much-Needed Bone Marrow Donors

For thousands of African Americans suffering from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can mean finding their best chance for a cure. Unfortunately, African Americans have the lowest odds of finding a matching marrow donor compared to all other racial and ethnic groups in the U.S. Be The …More

Week-Long Training Boosts Staff Communication Skills

1 October 2014 by Joanna Anstey Leave a Comment

Week-Long Training Boosts Staff Communication Skills

The European Training Foundation (ETF) is a European Union-funded agency that supports the development of education and training systems in 30 non-EU “partner” nations. These include countries that border or are close to EU member states, from the Balkans and the former Soviet republics of Central Asia to the Middle East and North Africa. The …More

Employees Champion a Merger

1 June 2014 by Peter Parussini Leave a Comment

Employees Champion a Merger

New Zealand’s largest bank recruits its staff to pitch a new brand to multiple stakeholders. By the numbers Staff engagement went to a record high of 78%. 94% of The National Bank staff reported feeling confident about talking to customers about the new technology system More than 99% of The National Bank customers remained with …More

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CW February issue

WHEN BRANDS TAKE A STAND ON POLITICAL ISSUES

In a recent Weber Shandwick study, 63 percent of executives who reported working in companies with world-class reputations said companies should take a public stance on social or political issues. But what should companies and leaders consider before speaking out, and what are the potential pitfalls?

  • When Brands, and Leaders, Get Political
  • Be Credible, Be Consistent: Advice for CEOs on advocating for causes
  • Your Brand, Your Stand: 5 steps to prepare for societal crises
  • CW Observer Blog

    Business communication insights, innovations and perspectives

    10 trends that should change how communicators work in 2019

    10 trends that should change how communicators work in 2019

    19 February 2019 By Clare DeNicola

    3 perspectives to every story: How leaders can get to the truth of workplace conflicts

    3 perspectives to every story: How leaders can get to the truth of workplace conflicts

    19 February 2019 By Brian Smith

    More Posts

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