With the start of the 2013 fall semester, Vancouver Island University (VIU) launched a promotional campaign intended to build institutional awareness among millennials in the region. The campaign focused on social-visual communications (sharable digital images), harnessing the power of audience-generated content aggregated across digital platforms, using the hashtag #ILearnHere. The primary goal of the #ILearnHere …More
CW: Case Studies
Case study overviews by the creators of award-winning entries in IABC’s prestigious Gold Quill Awards program.
United Way Responds to Calgary Floods
When a major flood hit Calgary, Alberta, on 21 June 2013, more than 100,000 people from Calgary and neighboring communities were evacuated after their homes were flooded, instantly creating a wave of need. United Way of Calgary and Area is the city’s only privately funded provider of human services, connecting vulnerable Calgarians to resources that …More
A Website Redesign Connects a Community
When the city council of Eden Prairie, Minnesota, approved the expenditure of funds for redesigning the city’s 7‐year‐old website, the communication division sprang into action to strategically develop and implement an engaging, dynamic and useful website that would better reflect Eden Prairie’s brand. The challenge Prior to the launch of its redesigned website in …More
Case Study: Campaign Increases Number of Much-Needed Bone Marrow Donors
For thousands of African Americans suffering from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can mean finding their best chance for a cure. Unfortunately, African Americans have the lowest odds of finding a matching marrow donor compared to all other racial and ethnic groups in the U.S. Be The …More
Week-Long Training Boosts Staff Communication Skills
The European Training Foundation (ETF) is a European Union-funded agency that supports the development of education and training systems in 30 non-EU “partner” nations. These include countries that border or are close to EU member states, from the Balkans and the former Soviet republics of Central Asia to the Middle East and North Africa. The …More
Employees Champion a Merger
New Zealand’s largest bank recruits its staff to pitch a new brand to multiple stakeholders. By the numbers Staff engagement went to a record high of 78%. 94% of The National Bank staff reported feeling confident about talking to customers about the new technology system More than 99% of The National Bank customers remained with …More
