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About Mike Klein
Mike Klein is an IABC member and the senior editor, online communication, for VimpelCom in Amsterdam. He is the author of From Lincoln to LinkedIn: The 55 Minute Guide to Social Communication. Mike thanks Kellie Cummings, ABC, Gunther Mittmann-Gano, Darryl Mead, Joy Niemerg and Muriel Pineau for their contributions to this article. He blogs at Changing the Terms.