Sheryl Lewis is managing director of ROI Communication, San Francisco, and works closely with her clients to strengthen leaders’ communication, deepen employee engagement, enhance productivity, measure success and align communication with business goals.
A long-time IABC volunteer, Sheryl is an IABC All-Star speaker and is leading an Idea Jam session at the 2012 International Conference described “From frantic firefighting to strategic sanity: How to add maximum value as a communication professional.”
In this Cafe2Go interview, Sheryl outlines her session, geared to helping participants determine the essential steps for shifting communication from a tactical support discipline to that of a strategic business partner. She offers advice to would-be participants on what to prepare before they get to Chicago, and provides some insight into what she believes participants in her session can take away from it.
- “From frantic firefighting to strategic sanity: How to add maximum value as a communication professional” takes place on Monday 25 June.