Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands and organizations such as TD Bank, FedEx, Warner Bros., Metrolinx, Waterfront Toronto and Real Estate Council of Ontario. This podcast is an …More
(You can view the images in this column in a larger size by clicking on them.) The wide-angle lens is one of the most effective tools for telling stories visually. It helps us control perspective to imply depth, compare subjects in terms of scale, and create rich layers of meaning, all of which can be …More
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
In this video, Suzanne Salvo, IABC Fellow, explains how writing skills and techniques can be applied to add life to your video. She suggests starting with a few tried-and-true writing techniques: the who, what, when, where and how of your scene.
Infographic World CEO Justin Beegel explains how to identify and mitigate mistakes that will inhibit your ability to make your infographic go viral. According to Google, searches for infographics have increased 800 percent in the last two years. As more companies than ever use infographics as a tool to grow their brands, the elusive question …More
It turns out a picture is worth a lot actually. According to a recent study conducted by L2 Think Tank in New York, Instagram has become a critical way for brands to engage with consumers. The study found Instagram registers 18 times the consumer engagement than that of Facebook and 48 times that of Twitter. …More
B-roll can help add depth, meaning and visual interest to your productions. In this video, Suzanne Salvo, IABC Fellow, shares b-roll best practices to help bring corporate video interviews to life.
In this episode of CW Live, video marketing strategist Michelle Lange shares how to maximize the benefits of video to communicate internally. Lange coaches entrepreneurs and companies on how to use videos to tell their stories.
In this episode of CW Radio, Nancy Duarte, CEO of Duarte Design and author of the book Resonate: Present Visual Stories that Transform Audiences, discusses the benefits of oral communication. Duarte shares the elements and structure of an engaging presentation, and explains the benefits of modeling presentations after stories. She also explores why audiences expect …More
According to a recent report by comScore, Inc. tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared …More