Many business leaders like to have an “open door policy” to stay in touch with their employees and provide a two way dialogue. However, for many enterprises with globally dispersed workforces it takes more than an open door for them to reach their employees. With the luxury of having a global company, comes losing the …More
The benefits of using video throughout the organization are well known—better engagement, increased clicks and opens, and improved information retention. However, organizations are struggling to create compelling video content. Video production usually is time-consuming, slow and expensive, but now that employees have incredible video cameras in their pockets, the ability to create great video content …More
In this video, Suzanne Salvo, IABC Fellow, explains how writing skills and techniques can be applied to add life to your video. She suggests starting with a few tried-and-true writing techniques: the who, what, when, where and how of your scene.
B-roll can help add depth, meaning and visual interest to your productions. In this video, Suzanne Salvo, IABC Fellow, shares b-roll best practices to help bring corporate video interviews to life.
In this episode of CW Live, video marketing strategist Michelle Lange shares how to maximize the benefits of video to communicate internally. Lange coaches entrepreneurs and companies on how to use videos to tell their stories.