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How to Use Video to Enhance Executive Communication

2 January 2018 by Bill Accola Leave a Comment

How to Use Video to Enhance Executive Communication

Join MediaPlatform  for a free webinar “How to Use Video to Enhance Executive Communication,” on 15 February. One of the biggest differences between high-performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often, members of the C-suite hide behind others to convey their vision for the company. While …More

Case study: Hyatt employees leave town hall 95 percent more informed and engaged

7 June 2017 by Drew VanVooren Leave a Comment

Case study: Hyatt employees leave town hall 95 percent more informed and engaged

Many business leaders like to have an “open door policy” to stay in touch with their employees and provide a two way dialogue. However, for many enterprises with globally dispersed workforces it takes more than an open door for them to reach their employees. With the luxury of having a global company, comes losing the …More

Unlock the power of employee-generated video

8 November 2016 by Matt Singer Leave a Comment

Unlock the power of employee-generated video

The benefits of using video throughout the organization are well known—better engagement, increased clicks and opens, and improved information retention. However, organizations are struggling to create compelling video content. Video production usually is time-consuming, slow and expensive, but now that employees have incredible video cameras in their pockets, the ability to create great video content …More

Visual Grammar

11 December 2013 by Caroline Cornell Leave a Comment

Visual Grammar

In this video, Suzanne Salvo, IABC Fellow, explains how writing skills and techniques can be applied to add life to your video. She suggests starting with a few tried-and-true writing techniques: the who, what, when, where and how of your scene.

Effective Use of B-Roll

19 July 2013 by Caroline Cornell Leave a Comment

Effective Use of B-Roll

B-roll can help add depth, meaning and visual interest to your productions. In this video, Suzanne Salvo, IABC Fellow, shares b-roll best practices to help bring corporate video interviews to life.

Influential Employee Communication Videos

20 June 2013 by Caroline Cornell Leave a Comment

Influential Employee Communication Videos

In this episode of CW Live, video marketing strategist Michelle Lange shares how to maximize the benefits of video to communicate internally. Lange coaches entrepreneurs and companies on how to use videos to tell their stories.

CW April issue

CRITICAL COMMUNICATION SKILLS: WHAT ARE YOU MISSING?

What critical skills will communicators need into the next decade? In this issue, our experts explore the competencies needed to make communication professionals indispensible to organizations.

  • 4 Competencies Communication Professionals Need to Increase Value and Results
  • The Skills You Need to Get a Seat at the Table
  • 5 Characteristics of the Modern Chief Communication Officer
  • Print Full Issue

    CW Observer Blog

    Business communication insights, innovations and perspectives

    Is email dead? #Commchat recap

    Is email dead? #Commchat recap

    14 February 2018 By Khyla Flores

    Succeeding in internal communication: An interview with Rhonda Rathje

    Succeeding in internal communication: An interview with Rhonda Rathje

    24 October 2017 By Khyla Flores

    More Posts

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