Storytelling is a hot topic in communication circles. Posts and articles abound that hype the magic of storytelling in marketing and PR, why the human brain craves stories, why brands need underlying stories and employees need corporate narratives. PR service companies are promoting storytelling while PR media outlets inform us we have it all wrong, …More
The Magazine for Communication Professionals
What is IABC?
The International Association of Business Communicators (IABC) advances the careers of communication professionals across the globe. Established in 1970, IABC serves members working in a wide variety of industries in 80 countries, helping them to make a bigger impact at work, uncover opportunities in the hidden job market, enhance their skills and expand their social network. More Info >>
What is Communication World?
Communication World (CW), the digital magazine of the International Association of Business Communicators, is a must-read publication for communication professionals worldwide. CW covers the latest in communication trends, practice and research through in-depth reports, how-to articles and insightful interviews.