While the elements that make up gamification (gaming elements, a sense of playfulness, and a focus on motivating behaviors) are nothing new, the combination is powerful. Gamification can help motivate employees to take action in a way that’s inherently interesting to them, resulting in more creative responses and greater discretionary effort. By using game design elements to accomplish day-to-day work, your company can create a sense of playfulness around routine and creative processes that can improve your overall operations. That’s why you should consider gamification as a way to stay ahead of the competition and be a leader in your industry.
5 key questions to get started
Getting started with gamification is no different from any other project. First, you need to gather information, by answering these five fundamental questions:
1. What problem you hope to solve with gamification, and more specifically, what behavior-related problem? Do you want forms to be filled out in more detail, reports to be submitted in a timelier manner, or co-workers to share more information with each other? Goals like these can be clustered under four main purposes: engaging, teaching, entertaining, and measuring.
2. Is the system to be gamified one that’s already there, such as a call center system, or a website, or is it a standalone solution such as a mobile training app? Integrating with an existing system requires either using an existing gamification technology or building your own functionality. A standalone approach often requires work with a game studio to build what’s called a serious game, a game designed primarily to teach new skills.
3. How often are players going to use the system and how frequently? Are they supposed to go through a gamified training once and then they are done? Do they work with the knowledge base day-in and day-out? Will they use the travel expense...
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