They say you learn when you teach, and I find this to be true. From January to April I taught Audio Journalism at Sheridan College; I’ll return next winter. This semester I’m at the University of Toronto as an instructor in Digital Communications Strategy and Social Media.
As a course requirement, our students are creating blogs and publishing posts throughout the term. Watching them in action, I’m reminded of my own early days as a blogger, although the social media landscape was a little different 10 years ago, in the pre-Twitter era.
Here is some blogging advice accumulated over the past decade. If you’re a newcomer to blogging, I hope you find it useful.
Blog about a topic you’re passionate about and have some knowledge in. If I did a sports or shopping blog, for example, it would be pretty lame, and likely riddled with errors. You’re more likely to carve out time to blog when you care about the subject matter and you want to help others. That helpful mindset is key.
Know what you want to accomplish with your blog. If it’s just to air grievances or muse about your life, fine; have fun with it. But if you want to generate leads for your consulting business, you need to publish solid, useful content.
Imagine who’s reading it. Who is your ideal reader? Try to visualize him or her in your mind. What kinds of content would your typical reader care about? Keep SEO keywords in mind, but always write for human beings.
Take the time to create an editorial calendar. If you plan several months’ worth of posts, your blog will have some structure and cohesion. Of course you can still add ad hoc content to discuss new developments in your industry or area of expertise.
Be sure your headlines are compelling. You are competing...
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