The end of the year is fast approaching. The results of 12 months of effort will be revealed. Businesses will see how successful they have been in the past year—and what the future may hold.
For internal communicators, it’s a golden opportunity for employee engagement. Sharing year-end results improves confidence in leadership and can directly influence employee happiness.
Transparency and openness are the cures for potentially damaging rumors and water-cooler talk. It’s time to start planning your communication.
These 10 communication tips will help you share your year-end performance with staff—regardless of whether the outlook is gloom or boom.
1. Link results with strategy.
With every piece of communication, spell out how everyday efforts across the organization supported the results. A new branch opening, a new product launched, a departmental restructure—significant developments like these will have had big impacts on staff, either positively or negatively. Failing to address the results of these developments will have the whiff of cover-up or obfuscation.
2. Keep staff in the loop.
Ensure staff are looped in on all public announcements. Don’t leave them to find anything out from external media sources. After all, staff were instrumental in achieving the year’s results, so it’s only fair they are the first to know what those results are. Plus, it demonstrates that employers have nothing to hide, which is especially important given that 76 percent of employees don’t trust employers who fail to share company data.
3. Consider channel selection.
You’ll need an integrated communication plan to achieve high levels of awareness and readership among staff. That means not just posting something on the company intranet or broadcasting it in an email. Select complementary channels that support engagement at each step,...
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