As nonprofit leaders, staff, consultants and supporters, we tend to operate from a place of scarcity and fear instead of abundance and confidence. Why is that?
It starts with our name: nonprofit. It says what are not: makers of profit. We are defining ourselves by a negative, and I think it is taking a toll on how we see ourselves and the perception of the value we bring to the world. And besides, it’s not even correct. We do make profit, we just roll it back into the organization.
“Nonprofit” doesn’t work. So, let’s ditch it. Let’s replace it with: human investment company.
Here’s why renaming ourselves as human investment companies will allow us to communicate from a place of power and abundance instead of scarcity and fear, allowing us to connect to our investors (donors) to create better outcomes for those we serve.
1. It speaks to our impact.
“Nonprofit” focuses on the negative, instead of focusing on the service we provide and the way we support humanity. Sure, people can invest in oil, business, capital, but they can also invest in humanity. “Invest” means there is an expectation of something in return. That something is in our outcomes: the change we make in the world. “Human investment company” says, “Hey, we have something here and if you invest in it, you will get something in return.” In this case, it is the betterment of our world.
2. It supports a culture of abundance.
Nonprofits tend to operate out of scarcity. I need this donor because I might not get the next one. I can’t do or say anything too interesting lest someone get offended and pull funding....
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