Back when I started podcasting a decade ago, there was not a lot of information available about how to go about it, and podcasting was considered a hobby or something that existed on the periphery of the communication profession. Now various companies and organizations are making podcasting a regular part of their communication strategy, but communication professionals might not be sure about how to begin one, or what is needed once an organization has requested one.
This article offers some basic elements that are part of a solid podcasting plan. Once you decide on the focus for your podcast (because podcasting is “narrow-casting” rather than “broadcasting”), you will need to get essential equipment and use best practices for creating quality audio.
Make sure you use a high-quality microphone; avoid using the built-in microphone on your computer or your phone’s built-in mic.
There are two types of mics that you can use: USB, which plugs into your computer, or an analog mic that you plug into a mixer. If you want to keep it simple, use a USB mic, though it won’t be as high-quality as an analog mic. There are several USB mics on the market, and some of the better-quality ones are the Yeti Pro, Apogee Mic (for Macs, iPhones, iPads), Audio-Technica, Shure MV5, and Samson Meteor.
If you want to use an analog mic, you will need an XLR connector that connects the microphone into a mixer. It is more convenient to get a USB analog mixer so that you can plug it into your computer. Since mixers can be quite complex, another option is to get a kind of “audio box” which is a simple intermediary between your analog microphone and your computer (it does not have all the sliders or knobs that you see in regular mixers)....
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