Recruiting a skilled and diverse team to support your internal communication strategy will maximize the impact of your efforts.
As internal communications evolve beyond static intranets, email newsletters, and top-down messages, an organization’s communication team structure must also change. Expanding your approach to additional channels helps ensure all employees receive important company information in a way that suits their needs.
As your approach changes, your team will need to grow to support new platforms, it’s critical to have a strategy for how each platform will be maintained. Understanding the tasks and roles necessary to make the most of communication platforms is essential to building the right team for your company. No two teams will look exactly alike.
When planning an internal communication team structure, consider the size of your organization and number of channels, and adapt the suggested roles to fit your specific needs. It’s possible that one employee has the skills and expertise to fill multiple roles outlined, so combine functions or make adjustments as necessary to create the right team. Some suggested roles require less time commitment than others; you can delegate these tasks to managers or others without the need for a new hire.
Below are a few critical roles to have on any internal communication team. These roles are charged with many of the day-to-day aspects of planning and executing an internal communication strategy.
Communication team structure starts with a great coach
Every great team starts with an active coach. Selecting the right person for the top position is crucial. Within your communication team structure, this person will be responsible for planning, executing, and measuring the impact of your strategy.
Larger organizations may have a single employee with an internal communication title to serve as coach....
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