Digital transformation is a journey that most large organizations these days are embarking on, but too often without their best assets on board: frontline employees.
Digital transformation is a top-to-bottom process of rethinking your business and determining the best culture, processes and technology to meet the needs of your customers.
It doesn’t happen overnight, and it doesn’t automatically kick in when new technologies are brought into the enterprise. If anything, many organizations are feeling the backlash of high expectations and lackluster implementation.
One 2016 industry survey, for example, found that 66 percent of companies surveys indicated that not meeting their digital transformation objectives would impact revenue within six months, and only 18 percent expressed confidence they could meet these goals.
From our experience of working with clients across several different industries, digital transformations do not fail not due to a lack of technology, but because those who directly serve your customers or conduct the work to make your products are not engaged in the process. They merely become the recipients of new tools or processes that are dictated to them by “those people sitting in the ivory tower.”
How can I succeed in our digital transformation program?
To be successful, you need the full participation and engagement of everyone in your company, from the boardroom to the front line. It’s especially important to involve those who are directly charged with producing or bringing products and services to your customers. Without this insight, you will be missing out on a lot of valuable information and advocates for adoption.
Where successful transformation efforts are being achieved,...
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