One important reason so many intranet and digital workplace projects fail is a lack of sound governance. Ask yourself, are you typically better off 18 months after launch of a new intranet or digital workplace? How long should it take to see return on the investment?
What is governance?
Many organizations think that governance is just about the software and hardware—keeping the lights on. This is part of it is crucial—and your IT organization should have a good handle on this—but not the only aspect of good governance.
In fact, governance includes many other pieces, including:
- Clear understanding of stakeholders, their needs, interests and current behaviors (can be used as personas for planning).
- Multi-level strategy addressing: business drivers and decision-making, content, technology integration, new technology, collaboration, etc.
- Processes and formal roles of those involved in governing, maintaining and evolving.
- Policy, guidelines and standards that combine to provide rules and guardrails for users.
- A measurement plan defining what, when, how and how often measurement is conducted in order to demonstrate ROI.
- A funding plan that defines the funding process for enterprise-wide efforts, departmental efforts and keep-the-lights-on funding.
Keep it simple for users
Many organizations I work with say it sounds daunting to get started. They say governance seems too complicated to do well. In fact, a simple governance model is best, as it ensures users will actually do what you want. But, alas, the process of creating a simple model isn’t itself always simple.
The effort involved is front-loaded with more dedicated time in the early months. Once things are running efficiently, governance demands less time, even freeing time for attention to content. For example,...
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