Technological advancements have left us awash with options when it comes to communicating in the modern age. But are we taking advantage of this greater level of choice, and how is it affecting our lives?
To find out, we surveyed 2,000 people in the U.S. on their use of 23 common communication platforms (shown below), covering everything from social media to dating apps. We then asked what impact, be it positive or negative, these platforms are having on their personal and professional lives.
Modern communication platforms are a huge part of our lives
A staggering 92 percent of all our respondents said they use at least one of the 23 suggested communication platforms daily—an indication of how important they are to people of all generations in the modern age.
Facebook was the most commonly used platform, with 87 percent of respondents saying they use it daily, followed by its partnered app Facebook Messenger (58 percent). Other social media platforms such as Twitter (43 percent), Google+ (39 percent) and Instagram (37 percent) made up the remainder of the top five.
Respondents reported using an average of 3.6 platforms daily, indicating that adoption across a number of platforms is commonplace. Combine it with our findings on how long people spend on them, and you get an even greater picture of the role these media play in our lives.
WeChat was found to be the most time-consuming communication platform,...
This content is available to IABC members only. To continue reading, log in below.