Last week, the U.S. Federal Communications Commission (FCC) vote to do away with regulations ensuring net neutrality became official—leading to concerns that internet service providers (ISPs) will now have control over the flow of digital content on the internet by being able to slow down or block websites and apps.
However, net neutrality is still in effect across the European Union. CW Associate Editor Khyla Flores spoke with Gil Regev, chief communications officer for RGK Mobile, about the growing differences in net neutrality in the U.S. versus the EU. Barcelona-based RGK Mobile specializes in the sale of licensed digital content and mobile payment aggregation for companies on both sides of the Atlantic.
Khyla Flores: How does the removal of net neutrality regulations affect communication professionals?
Gil Regev: With ISPs and carriers now not abiding to net neutrality rules, we will surely see favoritism in everything concerning mobile content and publisher exposure, whether it’s quality of service, bandwidth, speed or complete blocking, ISPs could potentially affect end users’ perceptions of those specific services favored/not favored by them and thus affect usage. What it means for communication professionals is a substantially limited availability of affordable ad space and media outlets where they can actually discuss their brand and disseminate information. It’s essentially a domino effect that starts with the operators and continues to everyone involved in this food chain.
KF: What will be the overall impact and long-term effects on business and customers?
GR: In the short term, we’ll definitely see the operators benefiting from this. They will be able to prioritize their own content and partners and thus receive lucrative content distribution and advertising deals. The consumers will definitely be paying the price for this,...
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