Workplace safety continues to be an increasingly high priority, especially among manufacturers. In the U.S., the 2017 National Safety Survey reports widespread top management support for promoting occupational safety—in part because of regulation, but also because a safe workplace positively impacts employee morale, productivity, and the bottom line.
Yet, this same survey revealed concerns over safety program costs. Assuming money was no object, respondents overwhelmingly sought better ways to effectively broadcast their company’s commitment to (and the requirement for) a safe workplace, while looking for new ways to increase employee participation at all levels of their organization.
Many companies recognize that visual communication, especially digital signage systems, have the potential to be highly effective for safety messaging. Although many organizations have monitors placed throughout their corporate campus, they are often used for general employee communication, rather than being focused on safety awareness. The good news is that both goals can be accomplished by considering where screens are located and what content is playing.
When it comes to workplace safety strategies, what matters most is customized content that is relevant and highly visual. The following provides a partial safety communication wish list derived from the National Safety Survey, along with tips on how to use digital signage and other visual communication to address each.
Better communication equipment
Safety communication is most effective when presented visually. But technology alone is not the answer. Content specific to your industry, company and workforce that is strategically deployed throughout the shop floor, corporate offices, corridors, cafeterias and other common areas is most beneficial. At least one portion of your digital display should always contain workplace safety content, so that safety constantly remains top-of-mind.
Better training, not more training
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