The digital revolution has created a demand for a new form of design professional. Technological demands have forced designers to become multifaceted. In the current environment, it’s no longer acceptable to be talented at design aesthetics alone—these days, you are expected to also have a good working knowledge of digital strategy, customer journey mapping, and coding.
But there is one skill that will trump them all: good design communication.
How does being a better communicator help a designer?
Most designers are now armed with at least some coding knowledge. But many businesses also know that there is far more to being a stand-out designer than being able to code. As the 2017 Design in Tech Report explains, design is no longer just about aesthetics and output—it’s about holistic product design, market relevance and meaningful results. Design has a place at the head of the table.
As the Design in Tech Report notes, “According to LinkedIn, the highest echelon of the technology industry is vying for more design talent—Facebook, Google, and Amazon have collectively grown their headcount in design by 65 percent in the past year—with much headroom to hire more.”
Yet, in an age of infinite communication channels and inspirational conversations around design, designers still need to improve our ability to communicate design competently. What’s the value in being an extraordinary designer if you can’t communicate your ideas and processes, design concepts and principles effectively?
First, the ability to communicate design compellingly demonstrates intelligence. And while designers may be clever and reasoned, being able to articulate design decisions assures stakeholders we can be trusted and have the expertise necessary to complete the job. It also confirms that we have thought about our solutions and that there is logic to our approach....
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