The world is changing faster than ever before. Multiple mega trends—such as digitization, urbanization and climate change—are fueling this incredible era of transformation.
How will these trends affect workplace communication? What strategies should employers consider when planning internal communication? And which innovations will deliver true value?
Here’s a summary of what’s heading your way.
1. Wisdom workers with Generation Z
For the first time ever, companies will employ staff spanning five generations (traditionalists, baby boomers, Generation X, millennials and Generation Z).
Each of these cohorts will have preferences for different communication formats. Some will remember a time when email did not exist. Others are digital natives, fully at ease sharing information with their private and professional networks.
This blended population means communicators must rethink their routes for engaging employees’ hearts and minds. One size no longer fits all.
Employers will reduce their reliance on email, that overused, woefully out-of-date channel, and choose more effective tools fit for purpose. Video, for example, will continue to rise in popularity, partly driven by the huge popularity of YouTube, and its adoption by millennials as a great source of advice and inspiration, and partly due to videos becoming easier and cheaper to produce.
Employers will continue to embrace collaborative environments to foster teamwork while broadening the methods for top-down communication.
2. Mobile mania
An increasing number of companies will leverage mobile and messaging apps to reach workers.
With smartphone ownership now at 77 percent (in the U.S.), increasing to 97 percent among the fastest growing workforce contingent, millennials, these devices offer a smart solution for employer-to-employee communications.
3. Virtual reality training
This form of training is no longer just for astronauts,...
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