Last week, I discussed how embracing digital is a necessity for marketers. This week, i’ll offer strategies on how to adopt social media and customer service into your digital marketing strategy.
You have to get social
With so many social media platforms available, there are countless opportunities to connect to your audience on a more personal level and separate yourself from the pack. Social media channels allow you to extend your brand recognition and really define your business’s voice. In this saturated landscape, brand recognition is vital. There’s no better way to differentiate yourself than by being active on social media, posting compelling content, and engaging with other users in a whole new way.
Social media also give you more chances to convert leads. Every time you post, you give consumers a way to react. The more activity and reactions you have, the greater the chance that someone will visit your site, and that that visit will convert into a sale. Because social media interactions are more intimate and “humanized” than other types of marketing, they are a way to show that there are real people behind your brand. When consumers feel like they know you, they’re more likely to do business with you.
This isn’t just a theory or a short-lived trend, either. According to Forbes, up to two-thirds of the world’s top sales experts consider social media to be an integral tool for sales and lead generation. And HubSpot found that 84 percent of marketers say spending as little as six hours per week on social media activity was enough to drive more traffic to a business’s website. Studies have shown that social media have a much higher lead-to-close rate than outbound marketing does,...
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