There’s no doubt about it: Coming up with an effective marketing strategy in the digital age can be a huge challenge. Businesses may have once assumed that incorporating technology into their advertising efforts would be nothing more than a passing fad, but it’s become clear that digital marketing tactics are now a must. Consumers rely on the internet for virtually everything. This means that, in order to get the traffic (and therefore, the revenue) they need to thrive, businesses need to make an impact on the web.
Unfortunately, this can pose an issue for many traditional businesses. Embracing digital marketing can be a major adjustment, to say the least. It’s a brand new world for marketers, and that takes some getting used to. Those tried-and-true marketing methods of years past are no longer effective. Instead of print ads and cold calling, acronyms (SEO, SEM, PPC) and nicknames (apps, social, blogs) reign supreme. And while millennials take to these digital marketing tactics like fish to water, established companies may have a tougher time making the transition. Want to really see how the marketing landscape has evolved? Let’s take a closer look at just a few of the ways traditional business practices have shifted in the rise of the digital marketplace.
It’s all about inbound marketing
In the past, outbound marketing was all the rage. Traditional forms of outbound marketing include trade shows and expos, seminars, ad placement, telemarketing and cold calling. There are certain forms of outbound marketing that are still used today, like email blasts, which can make an impact—but they can also feel obstrusive to some customers. That’s often the case with outbound marketing in general. Because the market is so saturated, consumers are being bombarded with more outbound marketing attempts than ever before....
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