Communication professionals are used to change. But the speed of change is continuing to increase. The human brain now takes in 34 gigabytes of data daily—enough to overload a laptop in one week.
No wonder we all feel like we are operating at hyper-drive warp speed!
The increasing pace of technological evolution means that humans need to become more responsive, more adaptable and more agile than ever before.
While we don’t want to become like robots, we do want to increase our ability to thrive in fast-changing times and to build ways to successfully navigate change (including technological change) as part of our ongoing reality.
In the future, humans and robots (or, “cobots”) will increasingly work side by side. We need to focus on people first when creating any change and then focus on the technology to enable the people outcomes we want to create.
In other words, the primary question when leading change needs to be, “How will this change positively impact our clients and employees?” and the secondary question needs to be, “What tools do we have and what resources do we have to make positive sustainable change for our clients and employees?”
The phases of change
In my book The Art of Change Leadership: Driving transformation in a fast-paced world, I provide a number of models to help leaders and professionals to strategically lead change. One of those models is the change cycle below:
This change cycle model shows the phases that every person goes through when faced with change:
- Phase 1: The change happens and the immediate reaction is fear and immobilization (deer in headlights).
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