Research from Food Banks Canada indicates that more than 800,000 Canadians access food banks across the country every month. While hunger is a visible problem in larger urban centers, the reality is that more than 150,000 of food bank users are in small towns and rural centers. That’s why Farm Credit Canada, a self-funded federal Crown corporation that provides financing to the Canadian agriculture industry, supports Food Banks Canada through the FCC Drive Away Hunger campaign, as part of its overarching corporate social responsibility strategy. The campaign provides FCC an opportunity to support rural Canada and give back to the communities where our customers live and work. The program has been successful at raising funds to help thousands of Canadians who are struggling to get enough to eat.
The campaign began in 2004 when one employee travelled around his community by tractor collecting food to redistribute. Recognizing the positive contributions to the local food bank, FCC expanded the strategy and created an entire corporate social responsibility program around his idea to make a national impact. After nearly 15 years, it has become the largest employee-led food drive in Canada.
The main goal each year is to raise money and food to support food banks across Canada during the annual drive in October. A secondary goal is to increase awareness of hunger in our communities and the support Food Banks Canada provides to millions of Canadians each year.
In 2016, the program’s key objectives were:
- Collect donations of four million meals nationwide.
- Maintain participation of at least 402 schools (2015 result) to increase awareness of hunger in Canada and collect food donations.
- Maintain 250 partnerships with various companies that demonstrate they are champions for the campaign by donating funds and food.
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