I’ll admit it, I’m a lucky guy. I have the opportunity to do what I love and teach it to others. That’s why my position as an adjunct professor of marketing at Indiana University of Pennsylvania (IUP) is one that I relish. Why? Because by teaching undergrads, I’m consistently reminded of a basic premise in life: We must keep learning. And to do so, we have to get comfortable with getting uncomfortable.
Sure, we can tell ourselves we do this all the time. We can pat ourselves on the back for conducting meetings with C-suite execs and brokering big-time deals. But ask yourself, how often do you really step out of your (well-appointed) comfort zone and do something you simply have no idea how to do? I’ll bet it’s not often enough.
As my own career has progressed, I’ve learned that those of us who are well into our professional lives can easily slip into a trap of thinking we don’t need to keep learning. We’ve earned our stripes, right? Wrong. In this post, I’m going to break it down for you, freshman style. Read on for the premise, the lesson, and the take-away. And start taking notes, because like any diligent student, you will be quizzed.
As an adjunct professor at IUP, one of my courses this semester is to teach a popular advertising class. I have a captive audience: Though the class typically has about 35 students, 57 students registered this time. What does this mean for me? A larger group to reach means a greater challenge. And anyone who knows me knows I love a challenge.
I recently assigned my students a class project, one that involved working in small groups as client and agency partners....
This content is available to IABC members only. To continue reading, log in below.