No matter the size of an organization, we all recognize the value of video content. Here are five tips that all companies can use immediately to leverage video for internal communication.
Be strategic about the effort
The biggest mistake that we see companies make with using video for internal communication is not defining a clear objective and plan for what they are aiming to achieve. Video is sexy and it’s easy to get carried away and try to address too many topics with an internal video.
The way that employees view the company is hugely important, which is why HR professionals have such a vital role to play in nearly every organization. As with any internal communication, the tone and presentation is important because it directly reflects your company’s culture. That’s why video assets for internal audiences should be created with the same thoughtful approach as any HR communication.
Allocate internal resources and staff to execute the video project
Creating video for internal communication is a brand new space. There’s no set process or playbook for how to do it correctly because it’s new to many organizations. But don’t let that deter you. In our modern world, it’s easier than ever before to create high-quality content.
The key to a fantastic result is delegating the proper resources to actually execute the project. You wouldn’t expect to launch a new product or break into a foreign market without adequate resources. Creating compelling content for your company is no different. The good news is that these projects are fun to work on and it’s not difficult to find team members to help make them a reality.
Find the right production partner
Most companies do not have the staff to create video content in-house....
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