Most people aspire to advance throughout their careers into more senior roles. You gain more responsibilities, more accountability, more respect among your peers, and a larger paycheck.
Career advancement happens organically for some. These people receive opportunities to demonstrate to hiring managers why they would make a good fit for a leadership role.
But it can be challenging to secure job promotions in some types of careers, such as public relations, because there can be a significant experience gap between young professionals and their superiors.
So what are you to do?
You could accept your fate and slowly work your way up the corporate ladder. Or you could be proactive about your career growth and pursue opportunities that will help you obtain your dream job. I prefer the latter, and I’m sure you do too.
To address this challenge, I conducted a study that analyzed the key differences between entry-level public relations positions and manager positions. I chose manager roles because they are the next logical career step for most entry-level positions.
I examined the skills, qualifications and responsibilities of each position so I could better understand how young PR professionals could more efficiently advance their careers.
Here are the key takeaways from this study:
1. Focus more on strategic work, less on tactical work.
The study found that PR managers are more accountable for strategic planning work, and are less responsible for the tactical work that brings a project into fruition.
So if you’re trying to advance your career into a management role, it’s important that you gain some strategic planning experience, so you can demonstrate to hiring managers that you are a worthy candidate.
My advice is to speak with your boss and request opportunities to receive some strategic work....
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