The workplace today is both exciting and terrifying. Never before has there been so much information coming our way. And never before has there been so much pointless distraction.
Could this be the reason behind the worsening employee engagement figures? Most employee engagement surveys indicate only one-third of employees are highly engaged; and worryingly, the 2017 AON survey shows this is decreasing further.
The growing burden for internal communicators is how to get important information out to staff, without overloading or annoying them. There’s now a rich library of hard data that shows the financial impact of effective communication and how it improves engagement and financial health.
The pressure is on. The role of the internal communicator is no longer regarded as just someone who “sends out stuff,” but instead as that of a senior adviser at the board level.
Email continues to be the primary business communication tool, but it’s not without its flaws. The average employee receives 122 emails a day, each one with a different level of importance and urgency. This overload devalues the channel and swamps important messages from getting through.
Younger employees entering the workforce are likely to have a different set of communication preferences to their predecessors. They are comfortable working anytime, anywhere—all they need is a network connection. They’ve also become accustomed to rich, “snackable,” media experiences. If you want their attention and engagement at work, you may need to rethink your communication approach.
Millennials welcome the opportunity to share and express their opinions. They aspire to work for employers with a purpose, a social conscience and a clearly defined culture. They seek out team-playing environments where their ideas can be heard and they can have an open platform for their opinions....
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