Way back in the 20th century, I worked as an independent music PR representative for up-and-coming bands. For the “next big things” to get exposure, we needed to get journalists to see them play live. One of the problems (aside, perhaps, from lack of musical ability) was that journalists believed we operated in “PR time”—about half an hour earlier than the real stage time. We believed journalists were always late.
This basic lack of trust that were giving the correct time meant that inevitably, the journalists didn’t make it to see the band, and Crazy Gods of Endless Noise never received their gig review. As a result, they failed to become the international megastars they were meant to be.
Build trust through upholding ethical values
I was honored to take part in the recent IABC webinar “Communication in a Post-Truth World.” As we discussed trolls and Brexit, crisis management and social media, steering clear of the elephant in the room that is U.S. politics, it became clear that what we were really talking about was ethics and values.
The Institute of Business Ethics defines business ethics as the application of ethical values (such as fairness, honesty, openness, integrity) to business behavior. It is about how business is done. Are colleagues treated with dignity and respect? Are clients treated fairly? Are suppliers paid on time? Does the business acknowledge its responsibilities to wider society? Put simply, business ethics is “the way business is done around here.”
Business ethics apply to all aspects of business conduct, from boardroom strategies, marketing techniques and hiring practices to stakeholder relations and issues of product responsibility. Business ethics concern discretionary decisions that organizations, and the individuals who work for them,...
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