Vancouver, British Columbia, is consistently ranked as one of the most livable cities in the world. The city is also a major tourism destination, with 9 million people visiting in 2015—a new record—and international visits up 8.3 percent. The Conference Board of Canada rated Vancouver the top economic performer among Canadian cities in 2015.
Downtown Vancouver is at the heart of the city’s economic and cultural prosperity. It is home to 80,000 residents, 140,000 employees, 8,000 businesses, a major cruise ship terminal, an active goods port and over CDN$16 billion in commercial properties contributing more than CDN$150 million in property taxes.
The Downtown Vancouver Business Improvement Association (DVBIA) represents all downtown businesses through a levy paid on their property taxes. Its advocacy activities are guided by a member-driven, board-approved five-year strategic plan in the key areas of access and mobility, safety and security, and place making and marketing. It has been an active civic partner in shaping the city’s current thriving state.
As the DVBIA looked to celebrate its 25th anniversary in 2015, we saw an opportunity to capitalize on our influence, leverage the city’s growing success, and create a legacy project that would set up downtown for continued prosperity over the next 25 years. It was an opportunity to engage with a wide spectrum of those who live, work, play, learn and do business in downtown to develop a collaborative and compelling story of the downtown Vancouver experience in the year 2040.
This vision would highlight how downtown Vancouver could enhance its reputation as a destination of choice for businesses, investors, residents and visitors alike. The results would be turned back to the community for various groups or individuals to champion specific ideas. It would also serve as enhanced community engagement in the creation of the DVBIA’s next five- year strategic plan (2017–2022);...
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