As technology advances and younger generations flood the corporate world, consumers are relying on social media as their biggest influencer in buying decisions. In fact, a study from ODM Group found that 74 percent of all consumers rely on social media to make decisions about what products to buy, services to use and events to attend.
With social media having a huge influence in buying decisions, using it could make or break your next event. Here are some tips for using social media to successfully get the word out.
Target your audience. Think about the demographics of who you’re reaching out to. What appeals to them, which social media platforms they are using, what their interests are, etc. Doing this research beforehand will save you the time and stress of a failed campaign. For example, posting about cars, golf and retirement, when your audience is made up of teenage girls, will obviously not produce the results you desire. The key is to be relatable.
Be consistent. Social media provide the largest platform to bring attention to your brand and to gain new customers. Rarely posting won’t gain your brand attention or success if potential customers can’t rely on your social media pages for content. By staying consistent, you increase awareness of your event and decrease the chance of losing a potential customer.
Keep track of the data. Don’t wait until the end of your campaign to review your analytics (the numerical data that lets you know how your posts are performing). Keep up to date on which posts are performing well and which ones aren’t. Use this data to increase engagement and awareness throughout your campaign and in the future.
Create a hashtag....
This content is available to IABC members only. To continue reading, log in below.