One of the many benefits of employing diverse talent is that they add value and varying perspectives to an otherwise uniform workplace culture. But why is it so important for a company to build a diverse team and where do they start? Our recent #CommChat discussion answered these questions and more as communication professionals discussed what diversity means for a company and how to make sure it becomes a part of its brand and culture.
For a complete recap, check the IABC Storify page. Join the conversation: #CommChat discussions are every Wednesday at 9 a.m. PT on Twitter.
Building a diverse team
Communication professionals play a key role in helping to build a diverse company culture. But how?
A1: We can share its importance within an organization by sharing stories of the benefits of having diverse teams. Builds momentum #commchat
— Will Tigley (@wtigley) May 3, 2017
A1: Building and supporting narratives/stories made up of a variety of thoughts. Making sure various voices are represented. #commchat
— Cathryn Baker (@TheCathrynBaker) May 3, 2017
A1: First understand your audience, what makes them diverse? Then, tell their stories, empower them through the messages. #CommChat
— Shelby Whitzel (@swhitzel) May 3, 2017
Where do you start?
A company may have some great ideas about how a diverse culture could help their company on many different levels, but they may not know how to get started making the switch.
A2. I’d start with defining what diversity means for your team and your business.
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