You know you’re getting older when it feels like the world is getting ever noisier. I find some vindication in the myriad of statistics that prove that communication through social and traditional media, through our business and personal lives, is increasing at an unprecedented rate. In short, it’s never been noisier. Of course, depending which side of the bed you get out in the morning, this can be viewed seen as a distraction, something to navigate, or an opportunity.
If nothing else, this quandary poses an interesting question: With so much noise around us, how do we find a way of not only getting our voice heard, but heard by the right people in a way that truly resonates with them?
I’m an enthusiastic gardener (which, again, may have something to do with my age). On cold winter days, I take great pleasure in sourcing weird and wonderful plants, and recently found a small artisan supplier of flower seeds. I placed an order, and a few days later, a very plain-looking packet of seeds turned up on my doorstep. Accompanying the very plain packaging was a handwritten note (written with a fountain pen) that thanked me for my order, complimented me on my choice, and included an extra packet of seeds because the sender thought that these particular seeds would complement my selection.
Other than a little time and thought, there was almost no cost to the supplier for this gesture, yet what really struck me was how personal it felt. I tweeted about how touched I was (thus adding to the “noise!”) and promptly got a response from the supplier explaining that he was surprised at the response he’s received customers for what he considers to be a common courtesy. It would seem I was not the first to have complimented him on this approach....
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