Are you one of the many people who made a New Year’s resolution this year? Maybe you’ve decided to get healthy, ordering takeout less frequently and hitting the gym more often. Maybe you want to focus on growing your savings account balance. Maybe you plan to spend more time connecting with your loved ones. Those are all great resolutions, and we wish you the best of luck with them.
But let’s face it: You’ve made (and maybe even broken) these resolutions before. You start off with the best intentions, but before long, spin class has lost its appeal, the piggy bank’s plug has slipped, and family dinners have become scroll-fests. So this year, how about making different kind of resolution? Resolve to become a better communicator in 2017.
Why invest in communication? Because communication is important. It provides the foundation for understanding, drives progress and builds relationships. It is essential to getting initiatives—big or small—off the ground. The ability to cut through the white noise and connect is what sets brands apart, and that can’t happen without clear, meaningful communication.
When your external communication isn’t up to snuff, your customers and partners can’t fully grasp the products, services and value you have to offer. They may not see how a particular offering is relevant to them, or they may form perceptions of your company that don’t align with your own. And when your internal communication is off, your employees can’t get fully on board with new strategies and processes. Change is hard; a lack of understanding and communication makes it harder.
In a nutshell, a business that can’t communicate won’t succeed.
So where do you start? Here are three communication resolutions that you can adopt in 2017:
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