Video has the power to connect brands with customers from all over the world. Visually, delivering a message in this medium is really quite hard to match. And if you have a great creative team at your disposal, your imagery itself can speak volumes.
Of course, this isn’t always the case when delivering important messages like end-of-year financial reports or vital company information, especially when talking to audiences that speak other languages. Here captions and transcription can open your video to many different opportunities, if you use the tools at your disposal correctly. The options are varied, with desktop- and cloud-based subtitling and captioning products available, as well as full-service companies if you’d rather let someone else manage the process for you.
So what are the benefits of captioning videos and what does it mean to your business?
With increased access to mobile devices, businesses are more connected than ever before—and to a wider audience. Through social media,intranet sites, apps and instant messaging services if your organization is looking to spread a message to a global audience, captions and subtitles are a great way to push a video further without having to produce too much additional collateral.
Not only does captioning or the transcribing of videos give information in the viewer’s native tongue, but because not just the words are translated but the context of the message, it can provide a much better understanding of the information in your video. This is undoubtedly vital given there is more at stake than just a simple misunderstanding: company reputations can be significantly damaged with an inappropriately placed word.
Better ranking opportunity
When Google purchased YouTube for an astonishing US$1.65 billion back in 2006, video optimization became hugely important and a necessity for success in search results....
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