Your colleagues, peers, competitors and even your customers are leveraging easily accessible data to gain powerful insights to make better decisions. And that’s not all. Showcasing your success with data also helps you look smart and get smarter, assisting you on your path to promotion, more customers, more revenue, or whatever targeted goal you’re looking to reach.
But of all the benefits of using data to evolve your communication strategies, the ability to make better decisions takes the cake. It doesn’t have to be difficult to do either, because most data can be easily structured with Microsoft Excel and/or PowerPoint, as well as other applications to identify trends and patterns and set benchmarks.
For example, if you have data from a specific campaign or event, you can compare the results against past, future or live events and gain insights to ensure future campaign success.
Here are the five data sets we will cover here:
- Your data (proprietary)
Now, let’s dive into how to work with these data sets. In my opinion, the best way to do this is to have fun with them.
An email address is just about all you need to gather insights about your customers and potential customers. Simply enter an email address into Clearbit’s Enrichment feature and note all of the data you can view as a result. This includes:
Have fun: Enter your email address or a colleague’s to check out the accuracy of Clearbit’s data....
This content is available to IABC members only. To continue reading, log in below.