Digital communication affords everyone a chance to connect and be heard. It allows narratives and perceptions to be formed and shared without the limitations of gatekeepers. It enables us to bring the stories around us to life, evolve them and make them better.
Digital media are the sum of many elements. We can draw so many conclusions and create opportunities to learn from our clients, viewers, followers, and friends just by seeing the big picture in digital media. Practicing a few good habits will allow a professional pursuing a career in digital communication to better seek the big picture. It’s really quite simple: Ask questions, be detail-oriented and be a visionary. All of these elements work together to create a big-picture seeker.
To see the big picture, a strategist should ask questions. Ask questions about your organization and your audience. There are many tools that allow you to create surveys to analyze performance and to learn the landscape of your audience. SurveyMonkey is one of my favorites.
Audiences also like to engage. Creating polls through content management systems is also a great way to get to know your demographics. You’ll discover their lifestyle, their age, their occupations and most important, their voice, because digital communication provides a platform for everyone to be heard.
Attention to detail
In addition to asking questions, we also have to be detail-oriented in order to seek the big picture. Double-checking, triple-checking and quadruple-checking your work is OK. In my career as a digital content producer, I learned that confirming as much as you can with your sources will keep your company as the lead competitor. Also, even though we live in a world with spell check, it’s important to read your posts multiple times,...
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