As a business owner, it’s easy to focus solely on the well-being of your customers, but the health of your company as a whole depends on how well your employees are thriving. When’s the last time you had a quick chat with Danny from the mail room or John over in marketing?
Some 40 percent of employees in the United States say they’re thinking about leaving their job within the next year, and they cited dissatisfaction with the policies and process of their company’s HR department as the primary reason. The goal, then, seems to be improving your processes, and these texts may well hold the key:
1. Orientation details
The same strategy marketers use to convert consumers into customers will help you turn workers into loyal employees. It’s all about building a connection: Text them when their application is approved, remind them about interview dates and times, send a link to the online HR forms they need to fill out once they’re hired, and for the first month that they’re on board, text them periodic tips about the best deal in the cafeteria or important brand messaging that will help them feel welcomed.
2. Targeted messages
If you’re hiring right, then your team should be a pretty diverse bunch, which means no single text is going to serve all their needs (if you’re announcing a mandatory meeting or wishing everyone a happy Friday, then a single text might serve your needs quite well, but that’s another story). Invest in a great SMS program and create specific lists that allow you to text the employees to whom your message will be most relevant. From congratulating employees on their work anniversaries to congratulating the sales department on a record-breaking quarter,...
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